1. A teaspoon of enthusiasm
2. A dash of flair
3. A cup (brimming) of fresh ideas
4. Grammar to die for. Add liberally
5. A sou-song of charismatic heroes mixed with villains and simmered
6. Crush hope and mix with despair, bring to the boil
7. Put in the oven and wait for plot to develop.
8. The ending should never be rushed.
9. Presentation is everything!
Lastly, patience. A watched book never matures
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