Tuesday, 11 June 2019

Writing a Book: Author Website, SEO and Keywords

I may have made a mistake. I recently paid for an SEO tool and to be honest, I am not sure it was a wise investment. Only when I spent time and effort on Keywords did I realise that I had a problem. Not one of my pages was showing up in Google Ranking, despite finding some promising keywords with low competition. I spoke to the staff of the SEO tool and asked whether it was their tool that was at fault and apparently the Google Ranking is nothing to do with them. So what went wrong and why do I feel that I has spent money unwisely?

Keywords are difficult and in Google Webmaster Tools I investigated many keywords and combinations of words and what they might score in terms of (a) the number of people searching for these keywords and (b) the competition. These are the essential parameters for finding optimised keywords.

Ideally you want a keyword that gets lots of people searching for it and also has low competition i.e. few websites containing these keywords. If the competition is high e.g. searching for FANTASY then there are large numbers of websites with that keyword. The optimum site using this keyword has it (1) in the web address (2) the page title (3) in the Meta Tag (4) in the first Heading (5) in subsequent headings. The key difficulty is in the web address and unless your website has YYYfantasy.com then it is unlikely to be found.

Searching for longer keywords such as High Fantasy narrows the search but on Google Webmaster High Fantasy has very low searches per month although the competition is lower. The problem is also knowing what people are searching for. A search for Recommended Books gets well over 1000 searches a month but again the competition is very high. Recommended Fantasy Books is a surprisingly low search rate. I have checked many combinations of keywords and many have a very low search rate. Many were 100 a month. They are simply not worth using although the conversion rate (i.e. the length of time people spend on your site is improved).

Sensibly, I searched what other authors use as keywords and guess what I found. Of the 10-11 author websites I looked at - there were absolutely no keywords. A lot of sites (the majority) used the authors name as the webpage address (mine is davidburrows.org.uk as an example) so unless you knew the author's name it was difficult to locate the web page. - in other words, other authors had hit the same problem I had.

I shall keep you informed if I make any progress to counter this view but authors are clearly finding other ways of getting their web pages found. For the likes of George RR Martin, this is easy as his books and his name are well known. For less well known authors it is having other websites point to their web page which is the key to getting traffic. Ideally a well known corporation (e.g. the BBC) discussing your book and linking to your website is a vast improvement. I have several good Book Review sites inking to my website and this has certainly helped my traffic.

So, as far as spending money on SEO and keywords, I would advise against this. If you have a different experience then let me know.


Thursday, 23 May 2019

Wonderful and Heartfelt Review

M.L Ruscsak
January 27, 2018
Format: PaperbackI received this book via the Author's Den for an honest review. Entering with an open mind and a full day to read. Yes an entire 8 hours devoted to reading.I was not disappointed in the world that was created nor the author's style of writing. Five out of Five stars.
From the very first sentence of page one it grabs you. The attention to detail is amazing and the reader can immerse themselves into the world that is being created. Just the right amount of death, Magic intrigue.
Absolutely perfect from start to finish.

Sunday, 27 January 2019

Losing weight. What a con.

Been exercising all my life but have been putting weight on recently having switched from jogging too gym. I was told going to the gym doesn't lose you weight as it converts fat to muscle. Not sure how true that is but my experience is not good. I topped my heaviest yet despite twice a week at the gym including swimming. I spend 20 minutes on the cross trainer, then go on a circuit around the exercise room, followed by a 15 minute swim. Having put weight on I decided to try harder at the gym and to swim further. The next day I had added 2 lbs. Shocking.

I have now given up with the cross trainer and started running on the treadmill. Not sure if this will help. Perhaps getting heavier is an age thing or perhaps I have swallowed a micro black-hole. In any event, keep trying. Porky.

Anyone else struggling? Any tips?

Wednesday, 12 December 2018

Free Book for Christmas

Download Drachar's Demons. A fantasy novel that has received some great reviews. It is FREE in many formats. Visit https://www.smashwords.com/drachar'sdemons

Read reviews here - http://davidburrows.org.uk/dracharsdemons.html

Remember it is FREE to download and would make a great Christmas gift.

Tuesday, 30 October 2018

Drachar's Demons - Free ebook on Nook, Kindle, itunes or Kobo

Download Drachar's Demons FREE and read believable fantasy by David and Andrew Burrows. A great tale that will hold you spellbound to the very last page. Download either Nook (Barnes Noble), i tunes, Kindle (Smashwords) or in Kobo format. (Tell Amazon it is free on these sites and Amazon may make their Kindle edition free.)

Click below for your free download


Drachar is a ruthless and ambitious sorcerer who will stop at nothing to wreak revenge against those who betrayed him. From a lowly, although arrogant Eldric lord to commander of the most deadly army the land has ever seen, he pitches relentless hordes of powerful soul devouring demons against his own people, the Eldric.

Fierce battle is to commence and all in its path must fight or risk their soul being sent screaming from their twitching corpses. Madness tears at Drachar, a constant reminder of what should happen if he fails in his bloody pact; delivering one hundred thousand souls to the demons in exchange for the greatest of power. The Eldric must learn to summon demons of their own to stand any chance against Drachar’s deadly arsenal of krell, demons and grakyn.

Magic and swords clash together in a war of such catastrophic proportions that the world will be forever stricken. Join Drachar the outcast as he rises to omnipotence. The die are cast and events are set in motion that look set to destroy the world. 

The race is on for war threatens; a war like no other for sorcerer will battle sorcerer and demon set against demon.

Wednesday, 5 September 2018

Russian Orc Joke

Heard about the Orc with a bad cold...

He's called Ivor Chestycov

Monday, 16 July 2018

Another Orc Joke

As fantasy fans will know, Orcs travel in groups known as bands. Unless of course they have a strings section, in which case they are an orc-estra. 😊

Submitted by Fred Baer